The Cost of Poor Grass Management

In our latest blog we discuss the significant impact of poor grass management on farm profitability due to a lack of reliable measurement data.

“What You Can’t Measure, You Can’t Properly Manage: The True Cost of Guesswork”

In the Irish and UK dairy sectors, grass is key, supplying over 90% of feed for cattle in Ireland and 60-70% in the UK. Grass enables efficient, low-cost production. Too often, farmers make critical grass management decisions based on rough estimates or poor data. The result? Lost profit, overuse of expensive concentrates, fertiliser, and ever-decreasing grass sward quality.

See the full blog post here

22 Aug 2025

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